Informal. Personal Brand Management

LinkedIn personal brand management for professional services leaders

If the business is going somewhere. Your reputation and expertise should be visibly helping it get there.

Experience across roles and organisations including
Experience across· Xeinadin· 2BHeard· M&S· AM Planned Maintenance· HR Dept· Named Top Marketer to Follow 2024 · Girls in Marketing· Experience across· Xeinadin· 2BHeard· M&S· AM Planned Maintenance· HR Dept· Named Top Marketer to Follow 2024 · Girls in Marketing·

What we manage

01

Personal Brand Immersion

Before we manage your personal brand, we get to know you. The person, not just the business.

Not through a questionnaire.

We spend proper time together: your expertise, opinions, experiences, stories, how you think and how you naturally communicate, as well as where the business is going and what you want to be known for.

Think breakfast or coffee and a proper conversation.

If you're in London, we can do it in person. If not, we'll do the same virtually.

It's not one-sided either. If you get curious about us along the way, that's welcome. Never forced.

This isn't a one-off discovery session. It's the start of an ongoing relationship that helps us represent you properly.

In person Breakfast or coffee in London
or
Virtual From wherever you're based
02
Personal Brand Direction
What should you actually be known for?
We build you a full LinkedIn personal brand strategy: what you want your name attached to, who needs to see it, and why it matters right now. It's the reference point behind every post. Nothing goes out just because it's easy to write, and nothing goes out without being checked against it first. That's what stops you posting into the void, and what keeps your reputation exactly where you want it.
03
Finding What's Worth Talking About
You don't need to come up with the content ideas.
Most leaders think their day-to-day is too ordinary to post about. It's usually the opposite. The calls you take, the decisions you make without a second thought, the opinions you drop in passing – that's exactly what someone is quietly vetting you on: your opinion, your expertise, whether you know your stuff. We listen for it, ongoing, and pull out what your audience actually needs to see. If it fits the direction, it becomes a post.
04
Consistent LinkedIn Visibility
So the right people actually get the chance to know what you're good at.
We plan, write and manage four posts a week, keeping the right expertise and ideas visible consistently. We create the content using the images and assets you already have, so you don't need to create something new every week.
16 posts / month
05
Building the Right Network
Being visible works better when the right people are around to see it.
We don't leave your audience entirely to chance. We steadily build your LinkedIn network around the people relevant to where the business is going, so more of the right people get the chance to know who you are and what you're good at.
06
Spotting Opportunities
Sometimes the best content wasn't in the plan.
A client win. A shift in the market. Something happening in the business that lines up with where you're trying to go. When it's timely, we flag it to you directly – because a moment like that only lands right coming from you.
07
Your Profile + Proof
Because the post is only part of it.
If the right person gets curious and clicks your profile, what they find matters too. We keep your profile, Featured section and proof in line with what we want you to be known for.
08
Quarterly Check-In
Where's the business going next?
Every quarter, we look at what's changed, what's coming next and what the data is telling us. Then we make sure your personal brand still makes sense for where the business is going.

Still you. Just managed properly.

You shouldn't suddenly sound like a LinkedIn influencer because you've hired someone to manage your personal brand.

We get to know how you actually think and speak, and nothing gets published without your approval.

Let's chit chat →

We don't need you creating content all day. Actually, we'd rather you didn't.

We use what's already there.

Your expertise. What's happening in the business. Existing images. The candid moments that happen while you're doing your actual job.

You give us access to the thinking. We do the rest.

Available as an add-on

Need better content to work with?

We can sort that too.

If you don't have enough good, natural images to work with, we can arrange a dedicated content shoot to build up a bank of images for the months ahead.

This works best if...

You're already established.

You believe being more visible online could support where the business is going.

But you don't particularly want to manage your own personal brand.

And you're not interested in being visible just for the sake of it.

You want your online presence to do a better job for the business.

ok so.
£1,500/month

Your personal brand, actually helping the business get where it's going.

Additional people, photography/video production or additional platforms can be scoped separately.

Tell me what you're working towards →
Technically we don't belong here. That's exactly why it works. Informal · London